Full of Life

Guided by true consumer behaviour and intriguing insights, we created ‘Full of Life’. Our brief was to create a thematic campaign to reaffirm JESA’s position as the number one dairy brand in the country. The result was this immensely refreshing and hugely successful campaign that illustrated how JESA products are fun, playful, nutritious and ultimately full of life. The campaign was welcomed with open arms and mouths, and eventually consolidated JESA as the leading dairy brand in Uganda.


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Adonia Waibale

Armed with a major in Graphic Design and Painting, Mike

joined Graphic Systems (U) Limited, moved to Coolgraphix,

then to Ignition Limited and finally found his home in MAAD


Over the decades, he has worked as a Graphic Designer

and Production Manager on various brands, like Capital

Markets Authority, Uganda Securities Exchange, Allied

Bank (now Bank of Africa), National Insurance Corporation,

Alexander Forbes, Orange Uganda, Tropical Bank, KCCA,

Bank of Africa, Warid Telecom Uganda, Standard Chartered

Bank, New Vision, Uganda Breweries Limited, UNICEF,

Uganda Health Marketing Group, Communication for

Healthy Communities, Western Union, IFC, LIDTECH, JESA,

UGACHICK, Power Play Energy Drink, among others.